0

Minimus vs. Maximus

first_imgMinimus vs. Maximus It seems as if a line in the sand of the running world has been drawn: minimalists who want a barefoot feel from their running shoes, and traditionalists who still crave more cushion for the pushin’. We take a look at two new minimal running shoes and two new hyper-cushioned shoes.Minimal1. New Balance – Minimus Trail It’s more of a transitional barefoot shoe than the Vibram Five Fingers. The Minimus looks like a trail racer and has a 4mm drop from the heel to toe, as opposed to the coveted “zero drop” of most other barefoot shoes. But the Minimus Trail has no insert and a minimal midsole and outsole for a supremely flexible package. 7 ounces. $100; newbalance.com 2. Inov-8 – Bare-Grip 200 Long before Born to Run became a bestseller, Inov-8 was focused on simple, lightweight trail shoes. Their latest innovation, the Bare Grip 200, highlights the qualities that Inov-8 has always done best: low-profile simplicity and super-grippy traction. The Bare Grips have zero drop from heel to toe, and the knobby cleats grip the ground better than any trail shoe on the market. 7 ounces. $110; Inov-8.comCushioned3. Montrail – Fairhaven This hyper-cushioned shoe has Montrail’s new FluidPost midsole that adjusts to the amount of pronation “on demand.” When you’re running on flat surfaces like roads, your foot strikes the softer center of the midsole. As you move to uneven trails, your foot occasionally strikes the edges of the midsole, where the foam is denser and offers more support. 11 ounces. $110; montrail.com 1 2last_img read more

0

Daily Dirt: Clinton Visits Haiti, Dam Victories for American Rivers, The North Face Joins Virtual Training World, and More

first_imgSome of the best dirt of the week from around the Blue Ridge and beyond…Former President Clinton Visits Atlanta’s Boxercraft active apparelBased in Atlanta, Ga., Boxercraft (a growing fashion-forward activewear and spiritwear manufacturer) welcomed former President Bill Clinton this week to Industrial Revolution II (www.irii.com, IRII), its manufacturing facility in Haiti. Founded by Rob Broggi (former analyst at Boston-based Raptor Capital), and backed by designer Donna Karan, actor Matt Damon, and Joey Adler (CEO of Diesel Canada), IRII started production at its 35,000 square-foot facility in Port-au-Prince last September. Through its unique “shared- value business model,” the factory invests 50 percent of its profits back into its workers, their families and the local community through health and wellness programs, training and education initiatives. For more information, visit www.boxercraft.com.American Rivers Announces Dam Removal StatsAmerican Rivers announced this week that communities in 18 states — working in partnership with non-profit organizations and state and federal agencies — removed 51 dams in 2013. Outdated or unsafe dams came out of rivers in Alabama, California, Colorado, Idaho, Illinois, Maine, Massachusetts, Michigan, New Jersey, North Carolina, Ohio, Oregon, Pennsylvania, South Dakota, Vermont, Virginia, Wisconsin and Wyoming, restoring more than 500 miles of streams for the benefit of fish, wildlife and people.Pennsylvania topped the list for the eleventh year in a row. The top three states for river restoration through dam removal in 2013 were:Pennsylvania – 12 dams removedOregon – 8 dams removedNew Jersey – 4 dams removedAmerican Rivers will add the information on these 51 dam removals to its database of nearly 1,150 dams that have been removed across the country since 1912. (American Rivers is the only organization maintaining a record of dam removals in the United States and uses the information to communicate the benefits of dam removal, which include restoring river health and clean water, revitalizing fish and wildlife, improving public safety and recreation, and enhancing local economies.)See the full list at AmericanRivers.org/2013DamRemovals.North Face Launches Mountain Athletics Virtual Training ProgramThe North Face launched a digital training platform (along with its new Mountain Athletics training apparel and footwear collection) called the Mountain Athletics Training Program (thenorthface.com/mountainathletics), designed to help everyday athletes and serious competitors establish a goal within three sports: running, climbing and skiing. Based on a six-week timeline, athletes get a playlist of instructional videos led by The North Face Athlete Team members along with a downloadable training plan that will help you accomplish your outdoor goals.Light & Motion Factory to Be Featured in Discovery Channel ProgramFans of bike-light manufacturer Light & Motion will want to tune into the Discovery Channel this Fall, as the company’s fully integrated factory in California will be featured on the channel’s “How It’s Made” program. The show’s crew is currently filming at Light & Motion’s new California factory in Marina, Calif., where they are documenting the manufacturing and assembly of the LED-based Seca and Vis360 bike lights, the Bluefin G-30 underwater camera housing, and the company’s flagship dive light, the Sola 1200. “How It’s Made” takes viewers behind the scenes in factories around the world to show how raw materials are transformed into finished products. The show airs in 130 countries and is broadcast in more than 30 different languages.last_img read more

0

Secrets to successful social business campaigns with Navy Federal Credit Union’s Michael Toner

first_img 54SHARESShareShareSharePrintMailGooglePinterestDiggRedditStumbleuponDeliciousBufferTumblr In the finicky world of social media, selling is a big “no-no.” If you try to sell anything on Facebook, Twitter, YouTube, and the like, your followers will leave you faster than moviegoers emptying the seats after the first five minutes of Meatballs 2. That was a bad movie.But the folks at Navy Federal Credit Union have become immune to this social selling repugnancy. In fact, they’ve become pretty darn good at generating revenue in the social media realm. If you recall, we had Navy Fed’s Jennifer Sadler on the show (episode #233) last year sharing how the credit union generated over $200 million in loans from its Facebook page. continue reading »last_img read more