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Body of Haitian migrant found on Bahamas beach

first_imgHaitians who arrived in Bahamas on a raft The police are investigating circumstances surrounding the death of a Haitian man, whose body was found on a beach on the island of Eleuthera on the weekend.The police report that the man was believed to be part of a group of approximately 50 Haitian migrants who landed in the South Eleuthera early Saturday.According to the police, shortly after 3 a.m (local time) on Saturday, they received a report that several Haitian migrants landed on the island.The officers, on checking the immediate area, found the lifeless body of a male on the shoreline, suspected to be a part of the group of migrants.The officers also detained the Haitian migrants and handed they over to immigration officialsThis incident follows the apprehension of 23 Haitian migrants last week who landed in the Yamacraw area on the island of New Providence.The police say they were notified about migrant sightings and subsequently apprehended the Haitians.The Royal Bahamas Defense Force says over 60 suspected Haitian migrants were apprehended in Bahaman waters last month.Haitians rally for protective status in Palm Beachlast_img read more

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Beware – Fake marriages are a one-way ticket to Green Card…

first_imgMost immigrants know at least one person that got their permanent residency (Green Card) through a fake marriage to a U.S. Citizen or Cuban national. What most do not know is that for every person who is successful, ten or more are not, but end up getting deported. The most important thing to understand about obtaining a Green Card through marriage is that it is all or nothing! The Immigrant either receives conditional and then permanent residency or they don’t and are put in removal proceedings. There are no other options. No escape from the processOnce an Immigrant files for adjustment of status through marriage and attends the interview, there is no escape from the process. If the couple does not do well at the interview, does not have many marital documents, lives with relatives, no joint bank accounts which show movement, etc., a follow-up interview is scheduled many months down the road. At this second interview, often the U.S. Citizen or Cuban national is taken in with the officer alone and requested to sign a paper that the marriage is fake, withdraw the petition and not to tell the Immigrant. The Immigrant later receives a denial in the mail and referral to Immigration court for removal from the U.S. There are no options to marry another U.S. Citizen and obtain residency or to be sponsored by a relative or even employer – NOTHING.Two-year conditional residencyIf the couple passes the marriage interview and the Immigrant spouse is issued two-year conditional residency, this is only the beginning. Ninety days before the two-year residency mark, the couple must file a petition to remove the conditions on residency (form I-751) to make it permanent and for that, the couple must provide EXTENSIVE documentation to prove that they continue to live together in a “bona fide” (real) marriage. In recent years, the USCIS has become very strict about marital documentation, requiring hundreds of documents showing joint tax returns, bank statements, car insurance, utilities, etc. Those who live with relatives, don’t have joint bank accounts and utilities and are unable to provide the required documents are scheduled for a second interview, sometimes referred to as a “fraud” interview.  At this interview, an immigration will interrogate the couple to determine whether the marriage is real. If the officer determines the couple is genuinely in a continuing marital relationship, permanent residency is approved and as long as the couple continues as such, the Immigrant spouse can apply for early naturalization, once he or she has held residency status for two years and nine months. Additional marital documents proving the couple continues to reside together are required at the naturalization interview as well.Should couple break upWhat happens if the couple breaks up before the marriage interview? In most recent cases, if the Immigrant spouse attends the interview alone the officer will deny the case and the Immigrant will be referred to Immigration court for removal from the U.S. If the couple breaks up after the Immigrant spouse receives two years conditional residency, the Immigrant can file the removal of conditions application requesting a waiver of the joint filing requirement and submit EXTENSIVE documentation to prove the marriage was real, even though the couple is no longer together. Referred for deportationIn fake marriages, the couple never has much if any documents, so most of these cases are denied. Once the case is denied, the Immigrant is referred to Immigration court for removal from the U.S. There are no options to marry another U.S. Citizen and obtain residency or to be sponsored by a relative or even employer. Once the USCIS denies a residency case based upon fraud, the door closes and there is no way to receive any legal status in the U.S. ever again.But of course, removal proceedings take time, years in fact, so many Immigrants in the process go on with their lives, fall in love, get married and have kids, believing that they will be able to avoid deportation because they are now in a real relationship. However, immigration regulations specifically say otherwise and will not reward an Immigrant who engaged in a fake marriage previously, but who now has a genuine relationship and wants to use it to obtain residency again. It is very sad and tragic that families are broken up every day as part of this process. I would liken filing for residency based upon a fake marriage to taking heroin, once you do it, you can never go back. So, don’t listen to well-meaning friends and family who say fake marriage is the best way to get a Green Card. Instead, just imagine that you will be taking your whole potential lifetime here in the U.S. full of hopes, dreams and possibilities, walking into a casino and betting it all on one number. Feeling that lucky?last_img read more

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Jamaica to embark on education campaign ahead of plastic ban

first_imgThe Jamaican government is to launch an educational campaign surrounding the impending ban on the importation, manufacture, distribution and use of specific categories of plastic packaging materials.“There is nothing that the government has banned that does not already have existing alternatives in the marketplace; it would be improper of the Government to push one alternative versus another. I think, through the public education campaign, it will come out as to the varying alternatives that are there,” according to Parliamentarian, Matthew Samuda.He told the Senate that the campaign will, among other things, highlight alternative packaging materials.Ban begins Jan 1The ban, which starts January 1, relates to single-use plastic carrier/shopping bags; expanded polystyrene foam, commonly referred to as styrofoam; and plastic drinking straws.It does not apply to bags used to maintain public health or food-safety standards, such as those utilized to package raw meats; flour; sugar; rice and baked goods, such as bread.Samuda said that discussions are being held with local companies regarding funding to retool their operations in order to manufacture more environmentally safe products.Senate President, Tom Tavares-Finson, called on Jamaicans to play their part in ensuring that the ban is successful. “Regardless of what the Government does, its success will be measured by virtue of the citizen’s buy-in to the program and… [recognition of] the deleterious effect of plastics on the environment,” he said, adding “when you go to the supermarket, complain to the supermarket that you do not want the plastic bags that they are giving you, likewise at your restaurants”.last_img read more

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Jamaica’s Next General Election “Highly Likely” in 2020

first_imgKINGSTON, Jamaica – At the 76th staging of the Jamaica Labour Party (JLP) annual general conference, Prime Minister Andrew Holness teased the possibility of the next general elections in the very near future.Constitutionally, the general elections are due within five years and three months of the date of the first sitting of the new Parliament; which means that the next election should be held between February 25, 2021 (five years after the date of this election) and June 10, 2021, (within five years and three months of the date of the first sitting of the new Parliament).Speaking to the thousands of roaring Labourites on November 24, Holness said the general elections are “not too long to come, but we [the JLP] are not there yet.”“Very soon we will have everything in place, and when everything is in place, you will see me reach for the bell”, Holness said.General Secretary of the JLP and Minister of National Security, Dr. Horace Chang also added that with a 2020 general election highly likely, he is confident that the party will be ready to respond. “In the meantime, we will continue the training and recruitment that is ongoing in the party to ensure that we are in the best of shape. We have some time; we’ll do it at the right time”, he said.Prime Minister Holness received resounding support from members of parliament as well as guest speakers, Former Prime Minister and JLP leader, Bruce Golding, and Prime Minister of Grenada, Dr. Keith Mitchell who both sang Holness’ praises.“For the three years and nine months that he has been prime minister he has stamped his leadership on this country, and he has ignited the hopes and dreams of the vast majority of Jamaicans, especially young people who see him as an example of what they, too, can achieve,” Golding said.Similarly, Dr. Mitchell said that he is looking forward to Andrew Holness’ next tenure as Prime Minister. “Continue to recognize and appreciate the gem that you have in the Jamaica Labour Party and its leader”, he said to JLP supporters. “Do not disappoint me. I would like to continue with the next three years as prime minister of Grenada with the vision and support of Andrew Holness.”While Holness and his administration has achieved much since 2016- a decline in unemployment, the conclusion of the IMF program, economic growth, a leading stock market, a new income tax threshold and higher minimum wage, among other positives; his tenure has not been without its challenges.Holness sought to address the high level of corruption in his administration, which may be among the main reasons that Jamaicans choose not to re-elect him.“I couldn’t leave the stage without saying to you that corruption is an issue that occupies the front of my mind. I couldn’t leave here today and not say to you that we still need to tighten up on the anti-corruption systems and framework that exists,” he said.“It is not for want of putting in the legislative and institutional processes. They are there. But you have to bear in mind that we are also very new on the scale of dealing with anti-corruption issues. So there is a learning curve that we are going through,” he stated.last_img read more

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Black World 21st Century (IBW) Group Dedicates Year to Legacy of…

first_imgNEW YORK, United States (CMC) –The New York-based Institute of the Black World 21st Century (IBW), says it will be dedicating this year to the life and legacy of Jamaican-born Pan-Africanist and liberation leader Marcus Mosiah Garvey.IBW president Dr Ron Daniels said Garvey, Jamaica’s first national hero, founded the Universal Negro Improvement Association and African Communities League (UNIA-ACL), “which rapidly developed into the largest mass-based organisation of people of African descent in the history of the US and globally.“The UNIA-ACL was completed financed by black people,” Dr Daniel said, noting that in 1920 Garvey took “the extraordinary step of convening an International Convention of the Negro People of the World, which attracted more than 2,000 delegates from Africa, the Caribbean, Great Britain, France and the US.“The convention began with a rally at Madison Square Garden, which drew some 25,000 attendees,” he said.“In commemoration of the anniversary of this amazing feat and the vision and accomplishments of Marcus Mosiah Garvey, IBW is declaring 2020 ‘The Year of Marcus Garvey’ and urging black organisations in the US and the Pan African World to join us in mounting a year-long educational campaign to teach our people about this remarkable leader and to rekindle a spirit of self-support for Black organisations and institutions in his memory,” Daniels said.“We intend to utilise the educational campaign as an organising tool leading straight into SOBWC V (State of the Black World Conference V),” he said, adding that SOBWC V is tentatively scheduled for Newark, New Jersey from December 2-6.last_img read more

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It Took A Pandemic: Crime Decreases In Several Major Cities Due…

first_img“We can say that it’s due to our police high visibility, attributed with the pandemic and the Stay At Home order,” a Miami Police Department spokesperson told CBS News.   Leader of Government Business, Minister Kamina Johnson Smith said the enhanced security measure in the parish coupled with the COVID-19 restrictions has led to the milestone. In the meantime, Prime Minister Andrew Holness has extended the current SOEs until July this year. Holness said he intends to get crime on the island under control as he does not intend to hold a general election while sections of the island are under a state of emergency. Earlier this week, Miami’s Police Department reported the city had not reported any homicides in seven weeks – for the first time since 1957. In Chicago, one of America’s most violent cities, drug arrests have declined by 42% since the lockdown of the city in mid-March, when compared with the same period last year. Miami, which has been the most affected by COVID-19 in Florida, has been under a local state of emergency since March 12. The entire state of Florida has also been under a “stay-at-home” order since the beginning of April. Many businesses and outdoor venues began closing their doors since early March, forcing residents to remain at home. And while COVID-19 is still on the rise in the state, many other crimes have also decreased in Miami. Since stay-at-home orders went into effect, some regions have reported spikes in domestic violence complaints as victims are quarantined with their abusers, while other regions have seen a drop in the number of calls. Miami’s Police Chief Jorge Colina said while the department has seen a decrease in domestic abuse calls, he is still concerned that incidents of abuse will do unreported during the order. In Jamaica, several parishes like St. Elizabeth, Clarendon, and some parts of Kingston and St. Andrew have also seen a reduction in crime since the ‘stay-at-home’ order has been implemented. The parish of St. James, which has been on and off a state of emergency (SOE) for the last three years, is experiencing its lowest murder rate in 17 years.  From February 17 until April 12 of this year — a total of seven weeks and six days — Miami had no reported homicides, according to police. In 1957, the city went 9 weeks and 3 days without any reported homicides. A Significant Decline in Crimes in Latin America and the Caribbean All it took was a global pandemic. For decades, many police departments have struggled to get crime under control in their respective cities. While numerous, detailed crime plans have failed, the unforeseen ‘stay-at-home’ directives that were ushered in as a result of the coronavirus have seemed to be the worst effect crime plan in recent times. But while law enforcement officers have welcomed the decline in crime, many are worried about a surge of unreported domestic violence and child abuse cases that will happen if the restrictions are extended into summer. Several other major cities in the United States have also reported a drastic increase in crimes. Since Maryland issued its own ‘stay-at-home’ order, shootings, robberies, assault and other criminal activities have all showed a steady decline. When compared to the same time last year, common assaults in Baltimore are down 34%, aggravated assaults are down 17%, and shootings have dropped by 8%. Los Angeles and New York City have also reported a significant decline in violent crimes. El Salvador and Peru, South American countries that have been constantly riddled with crime, have both seen a decline in violent crime due to COVID-19 restrictions and increased police presence on the streets. In Peru, crime levels fell 84% in March. Across Latin America and the Caribbean, several countries have also seen a drastic decline in crime. Over the last few weeks that COVID-19 has changed normal operations in the United States, and much of the rest of the world, several cities across the country are reporting a drastic decline in crime.last_img read more

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188Bet shuts down online bingo product

first_img Updating its customer base, UK and Isle of Man licensed bookmaker 188Bet (188Bet.co.uk) has confirmed that it will shut down its online bingo services as of this week.The bookmaker contacted all players concerning its decision, and further detailed that outstanding bingo balances would be transferred to player 188Bet main accounts on Thursday 23 March.For its UK betting portals, 188Bet had operated a Microgaming powered online bingo room.In its customer update,I 188Bet management informed players that “We are working to provide a replacement bingo product in the coming months”.188Bet management has made no specific comment on the closure of its online bingo product. To date, In its marketing and player acquisition campaigns the bookmaker has chosen to focus on its sports betting and casino verticals. Related Articles Submit Luckbox outlines final TSXV roadmap July 29, 2020 Share Share StumbleUpon IoM Digital appoints Chris Kissack as esports lead  July 22, 2020 Luke Campbell, Champion Sports: Modular thinking most play the lead role in sportsbook migrations August 26, 2020last_img read more

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Robin Reed – GIG – Acquiring Minds: The M&A dynamic in industry affiliate marketing

first_img Submit StumbleUpon GiG ups code security oversight with Checkmarx July 10, 2020 Related Articles Robin Reed, Gaming Innovation GroupMass consolidation has impacted all core dynamics of the industry’s value chain. Gaming Innovation Group (GIG) Chief Executive Robin Reed, speaks to SBC ahead of the Betting on Football Conference (London 3-5 May), on his firm’s unique approach to affiliate marketing and player acquisition. Reed an industry marketing expert, details to SBC readers GIG’s M&A led strategy, and how industry leadership is faced with new questions and tough decisions regarding operator marketing and player acquisition practices._________________________SBC: Hi Robin, great to catch up ahead of BOF. Can you detail to SBC readers GIG affiliate operations and how they have grown through M&A activity?Robin Reed: Hi SBC, with GIG Marketing we are having a vision of making iGaming universally liked and approachable. We do so by improving the touchpoints where people are finding iGaming online. We are predominantly focused on publishing, with Google as the main channel of traffic. However, we have recently branched out into other online performance verticals including Social Media such as streaming, and PPC such as Ad-Words. Regarding reach and referral traffic our company is a top three marketing business for our industry in the Nordics.While we are growing rapidly in the organic search by consistently ranking top 1-3 in our markets on highly competitive keywords such as online casino, we are also focused on acquired growth.  There is and has been a range of websites emerging proving high potential which helps us to improve by bolting them on to our leading organisation and technology stack.Once acquired, we are directing traffic to the B2B partners and B2C brands in the GIG ecosystem. As such, making some of the best products and content of our industry available to an increasing number of users, whilst increasing the activity of our clients and partners.SBC: How does running an affiliate network differ from traditional affiliate marketing? What has changed with regards to servicing players and advertising clients?RR: The performance marketing part of the iGaming value-chain is developing at an unprecedented pace. To be competitive the quality of the content, UI and UX across all platforms, as well as the technical competence, is much more demanding then only one or two years back. In essence, you need to be S-Class in order to gain any sort of scale in a market. This has significantly changed from before, where homebrew operations with single underdeveloped sites could rank high, not to mention rogue sites using black-hat techniques. The latter was having a much shorter lifespan these days. With GIG Marketing we have consistently applied a white-hat and high-quality first strategy, with the majority of deals being on revenue share. We had to be patient, but it is paying out in dividends at this stage.SBC: At a regulatory level, does affiliate marketing need to be reappraised to match its current industry context?RR: This is not an iGaming specific question. It is in the laws of physics that online marketing will be more regulated. Marketing, in general, is heavily regulated, however online is still the Wild West, as it is very tough to govern. Therefore it is still and will remain for a while, one of the most effective and profitable marketing channels. Gambling related online marketing is probably one of the first verticals in which we’ll see such regulation, as for instance is the case with binary options already. Hence companies should at some stage prepare their brand strategy for a regulated online marketing future.SBC: As the GIG affiliate networks grow how do you protect against self-cannibalisation of your player base?RR: As we are predominantly revenue share only, we are not attempting to funnel players from one operator to another, in order to extract multiple CPAs on the same players. We simply want our players to be with the best performing brands, which tend to be those with the best products and service – as opposed to those who pay the most in the short term. SBC: From a leadership perspective, how do you maintain a coherent balance between your affiliate network and other marketing verticals used by GIG?RR: At GIG we believe that innovation lies at the intersection of industries, products, people and services. Therefore we have established our company as a group with a centralised management and functions such as HR, and Legal, which are overseeing executive managers heading up each of the siloed subsidiaries. As such, there is a Chinese wall between each business unit which is intertwined with the culture and strategy of GIG. We do, however, exploit a range of synergies not limited to commercial, technological and human resources.SBC: You will be speaking at BOF 2017 on player acquisitions and affiliate marketing what do you want delegates to take away from your session?RR:  I think communication is a great way to drive the industry and our relationships forward. I am looking forward to a robust discussion, in a relatively intimate forum, and to speaking from the heart. I think we have a lot to contribute based on our experience in growing one of the largest affiliate networks in the industry within a community that operates across the value chain and has a 360 degree perspective on the business.____________________Robin Reed – Chief Executive Officer – Gaming Innovation Group  Robin Reed will be speaking on industry affiliate marketing practices and player acquisition at the upcoming Betting on Football Conference (Stamford Bridge- London 3-5 May). Click on the below banner for more details. GiG launches WSN Podcast hosted by Bill Krackomberger  June 18, 2020 Share GiG lauds its ‘B2B makeover’ delivering Q2 growth August 11, 2020 Sharelast_img read more

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GambleAware reaches record breaking funding donations

first_img Share YGAM focuses on BAME community engagement with CVR link-up August 21, 2020 Related Articles Share GambleAware’s Chief Executive Marc Etches has penned an open letter to the industry, praising the response to last year’s concerns regarding funding for problem gambling initiatives.Detailing its voluntary donation system was, at the time, 60% below its funding target, Etches states that, despite ultimately falling below its £10m objective, a record breaking £9.4m was reached.Announcing donations are being accepted for 2018/19, GambleAware is now also asking companies to self-certify the proportion of their gross gambling yield that donations represent.The letter in full can be found below:  ________________________________Dear all, Last October we made very public our concerns regarding the industry’s funding of GambleAware. Six months later, it is only fair that, just as publicly, we acknowledge and thank all those in the industry who have helped us to achieve a record-breaking £9.4 million in voluntary donations, for the 12 months ending 31st March 2018. This total represents a 16% increase on the previous year.Although the total was less than the minimum target of £10 million, which is expected to increase significantly, the industry’s response has been encouraging. We are now accepting donations for 2018/19 (year ending 31st March 2019) and donations can now be made online.As you will read in our new donations FAQs, we are asking all companies to ‘self-certify’ the proportion of gross gambling yield (GGY) their donations to GambleAware represents, and we will be publishing details of the donations received on our website. Also, we are asking anyone donating more than £1,000 to pledge your support by 31st June 2018 even if you intend to make the donation later in the year, and for those donating over £250,000 to commit to quarterly payments if you prefer not to make payments in full by 31st June 2018.These are just some of the actions we are taking to improve transparency and efficiency of the existing voluntary funding arrangements for the core research, education and treatment services required in the National Responsible Gambling Strategy. Only by all operators contributing a minimum of 0.1% of GGY, and doing so promptly, can we ensure the charity has certainty that it can meet its financial obligations to those organisations it has commissioned, as well as commit confidently to future investment.In Great Britain, it is estimated that 430,000 people have a gambling problem and another 2 million are at risk of developing one. This is a public health issue that requires all organisations that have an interest to step up to the plate in the next twelve months to work positively and collaboratively to help reduce gambling-related harms, so we are looking beyond licence-holders for further sources of income and support.Less than 2% of ‘problem gamblers’ are receiving treatment, representing a significant gap in services. With 2 million adults ‘at risk’ and nearly half a million 11 to 15-year-old children gambling every week in England and Wales (including 9,000 defined as ‘problem gamblers’), there is a need for significant investment in education and harm-prevention activity.Later this month, GambleAware will publish updated commissioning and delivery plans for the next two years, underpinning its commitment to the National Responsible Gambling Strategy. For further information on how you can champion the work of GambleAware please do not hesitate to contact us.Best wishes,Marc W EtchesChief Executive StumbleUpon GambleAware: Engage those with lived experience of gambling harms August 28, 2020 Marc Etches to step down as CEO of GambleAware in 2021 August 14, 2020 Submitlast_img read more

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Mike Rowland: Sporting Index to spread excitement at Russia 2018

first_img Share Share StumbleUpon Submit Frankie Dettori rides with Sporting Index  May 29, 2020 Related Articles Interwetten targets €100 million GGR mark for 2019 August 5, 2019 UK not leaving EU on October 31 trading on exchanges at 97% October 25, 2019 Mike Rowland – Sporting IndexSBC speaks to Mike Rowland, Head of Marketing at Sporting Index, the market’s leading spread betting operator, on why World Cup Russia 2018 is the perfect vehicle for Sporting Index to display its market and product strengths. ____________________SBC: Why does Russia 2018 represent a significant opportunity for a spread betting operator such as SportingIndex?Mike Rowland: The World Cup is the highlight of the sporting calendar and nothing comes close to matching its popularity both in terms of number of bets made and money staked. Russia 2018 presents a great opportunity for Sporting Index to show how both current and prospective clients can revolutionise their betting with a sports spread bet.With hundreds of unique and innovative markets available, this is a great time for us to demonstrate the excitement a sports spread bet generates from the first kick to the last, and every World Cup twist and turn along the way. While fixed odds betting can undoubtedly bring excitement to any given game, a spread bet on certain markets can ensure that every moment from kick-off to the final whistle counts.Take the eight-goal 2014 semi-final thriller between Germany and Brazil for example. With Brazil 4-0 down after just 25 minutes, it would have been tricky to find a new betting angle in a match that was all but over.  Yet, Oscar’s 90th minute consolation added another goal to the scoresheet and that would have meant tens, hundreds or thousands of pounds to somebody who had taken a position on a market like total goal minutes.SBC: How will you optimise Sporting Index’s partnership channels for World Cup trading?MR: While the World Cup will always bring in a certain level of business for us, the betting industry is still a saturated one and it’s up to us to form partnerships that help us outshine our competitors. Not only will we be increasing our visible presence with current partners, but we’ll also be working heavily on brand awareness with a number of additional channels.Our existing customers are extremely important to us, so we’ll be pushing to keep them excited and engaged throughout the tournament, particularly through the likes of CRM, social media and the return of our increasingly popular ‘World Cup Spread Better’ competition.SBC: How can new audiences be developed for Spread Betting trading during this period?MR: One of our main tasks to ensure we get the most from the World Cup is to educate could-be players on the world of sports spread betting as it can appear daunting to first-timers. While educating on the ‘how to’ side of things, we will also be placing a lot of importance on ensuring our heritage as the original sports spread betting company is acknowledged and known.We will be upping our activity with current suppliers to help spread this message to new clients, but it’s important we also focus on re-engaging players that perhaps only bet on the big events. Meanwhile, social media engagements will help us to grow that brand awareness as well as develop target audiences.SBC: What consumer/viewer trend do you expect to dominate World Cup 2018 trading and engagement?MR: We introduced in-play betting more than 25 years ago and it has continued to grow and evolve year in year out. It’s now on a much larger scale and continues to dominate the thought process of players, so it’s important that we continue to revolutionise this area of the business to ensure every need is catered for. We’re always looking to be industry trendsetters rather than followers and, as the pioneers of the cash out feature, we will continue to offer our players this throughout the tournament, giving them the opportunity to trade in and out of markets and matches.Elsewhere, having a bet that lasts from the first ball that’s kicked to when the trophy is held aloft, and affected by every single minute of every match, also makes our offering unique. Tournament totals such as bookings will have punters excited every time the referee reaches for his pocket while they’ll also have the opportunity to cash out throughout the tournament. If it’s noted that the referees seem to be clamping down on diving or time-wasting early on, then a longer-term market such as Bookings has been known to increase in popularity rapidly.SBC: How should betting stakeholders seek to create long-term player value post World Cup 2018?MR: The industry is more competitive than ever and it’s for that reason that a comprehensive CRM programme is absolutely vital. The World Cup is a standout acquisition driver and our aim is to convert all tournament players into loyal and regular players after the World Cup has finished and then throughout the football season. There will always be the opportunity to upsell our different product offerings, but our communications are also targeted to ensure we deliver our messages and offers in a much more relevant and timely manner to ensure a better conversion rate.________________Mike Rowland – Head of Marketing – Sporting Indexlast_img read more

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