first_imgBollywood superstar Shahrukh Khan has geared up to shoot an ad film to promote West Bengal’s vital tourist spots.Bratya Basu, Minister of the State Tourism, informed that the actor, also the brand Ambassador of West Bengal, would visit Kolkata for the indoor shoot. A budget of Rs 8 crore has been fixed for the film’s shooting, for which the reputed agency Ogilvy and Mather have been hired for Rs 75 lakh. Khan has expressed his desire to not to take any remuneration for the film.Several films of at least one-minute duration would be prepared for the campaign, with the catch line ‘Experience Bengal – the sweetest part of India’, Basu revealed. He said that the film will showcase Bengal’s variety, the picturesque Darjeeling hills and Dooars in north, besides the rustic flavour of Santiniketan in Bolpur and the coastal areas in the state. The film will be dubbed in English, Hindi and Bengali.last_img