The 36th edition of FITUR, a global meeting point for tourism professionals will be held from January 20-24, 2016 in Madrid. The opportunities that innovation opens up for tourism and the importance of promoting initiatives in the field of sustainability and ethics will constitute the main topics of the activities to be organised by the World Tourism Organisation (UNWTO) at FITUR 2016, with the support of the Fair.The annual UNWTO Awards will be based on the theme of innovation in tourism. 2016 marks the twelfth edition of this initiative, which gathers tourism success stories from all around the world.Social responsibility and sustainability will comprise areas of special attention in UNWTO’s programme at FITUR, with the 2nd International Conference on ‘Nearly Zero Energy Hotels’, the UNWTO/ONCE Foundation Seminar on Accessible Tourism and the presentation of the UNWTO/Global Compact Spain project ‘Responsible Tourism: A Commitment by All’. The initiative aims to promote social responsibility among companies and business associations in the tourism sector as well as to foster their real and lasting commitment to the ethical principles that underpin responsible and sustainable tourism.The second day of the event will conduct the VII Tourism Investment and Business Forum for Africa – INVESTOUR, an initiative of UNWTO, FITUR and Casa África that will primarily focus on business and investment opportunities in Africa.The Middle East will also receive a special attention within UNWTO’s activities at FITUR. A Ministerial Round Table on Tourism Development Policies and Strategies in the Middle East and North Africa, to be held in conjunction with Casa Árabe, will discuss strategies for promoting sustainable growth in times of crisis.Other initiatives by UNWTO during FITUR include the 2nd Conference on Shopping Tourism, and the presentation of the ‘Global Forum on Food Tourism’.